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Helen Roberts VA

Challenge

To create an identity for a virtual assist startup which could be used across both digital and printed assets.

Solution

I designed a modern, bold monogram that embodied the professionalism of the financial industry in which the client was based. Coupled with guidelines for typography and colour, this contemporary identity stands up well both digitally and in analogue form. Along side the identity I was asked to develop a website to launch with the brand which was done from scratch using Figma and Webflow.

https://www.helenrobertsva.com