Merton Council


I was asked to brand the re-launched, post-covid council services for both internal and external customers. This was to include an overall new, modern look which would be used on assets to inform staff and public of the council's new focus and direction in a more remote-based and technology-led world. The brief included a new brand style, infographics to help inform stakeholders of the transition process and its four channel approach including iconography, plus advertising for the wider community audience.


By using a more vivid and modern palette and layered typography gave the brand a contemporary feel which could be used across multiple touch-points, both internally and externally. The focus was on the three phrases which came up in discovery: redesigning; rethinking; reimagining. These were used in conjunction with the icons and colour scheme to give a unified and consistent feel to the rebrand and helped convey a feeling of inclusion with all parties.